Have you noticed that the time on the screen in iPhone ads is always 9:41?
#2 There’s a reason
There seems to be a logical explanation for this strange pattern. And no, it’s not Steve Jobs’ birthday or anything like that!
#3 Time when it was revealed
Jobs decided to put this time on the screens because he assumed that the product would be revealed at that exact time during the 2007 Macworld Conference and Expo in San Francisco.
#4 A tradition
So every single time an iPhone is shown in a slide during a conference, the time on the screen will be exactly 9:41.
#5 Had been waiting for that moment
Steve Jobs had been looking forward to that exact moment for years: “This is the day I’ve been looking forward to for two and a half years”, said Jobs, referring to the iPhone unveiling.
#6 A 40-41 min presentation
According to Senior Vice President of iPhone software, Scott Forstall, they decided to time their presentation so that it would be between 40 and 41 minutes. That way, when the product was revealed, the time on the screen would match the time on everybody else’s watch.
#7 A special moment
So next time you see that special 9:41 on a screen, you’ll remember why they decided to perpetuate that moment from Apple’s history!